Privacy Policy

Last updated: August 19, 2025

We attach great importance to the transparent handling of personal data. This privacy policy provides information about what personal data we collect, for what purpose, and to whom we disclose it. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1. What Services We Use

Google AdSense
Google Ads
Google Ads Conversion Tracking
HubSpot
LinkedIn Ads
MailChimp
Meta Ads
Microsoft Advertising
Google Analytics
Google Analytics Enhanced eCommerce
Google Call Conversion Tracking
Google Cloud Trace
Google Tag Manager
Google Tag Manager for WordPress
HubSpot Analytics
LinkedIn Insight Tag
Microsoft Clarity
Calendly
Google Customer Reviews
Google My Business
HubSpot Chat
Amazon S3
Google Cloud CDN
Google Cloud Storage
Google Fonts API
Google Maps
HubSpot WordPress Plugin
Vimeo
YouTube
Google Site Kit
Microsoft 365
OneTrust
HubSpot CMS Hub
WordPress
Google reCaptcha
Google reCaptcha v2 for Contact Form 7

2. Contact Information

If you have any questions or concerns about how we protect your data, you can reach us at any time via email at medin-bielbienne@szb-chb.ch.

Responsible for data processing carried out via this website:
MEDIN Biel/Bienne
Bahnhofplatz 2
2502 Biel/Bienne
Switzerland

Phone: 032 324 10 80
Email: medin-bielbienne@szb-chb.ch

3. General Principles

3.1 What Data Do We Collect from You and from whom Do We Receive this Data

Primarily, we process personal data that you transmit to us or that we collect when operating our website. Under certain circumstances, we may also receive personal data about you from third parties. These may include the following categories:

Personal master data such as name, address, birth dates
Contact data such as mobile number, email address
Financial data such as account details
Online identifiers such as cookie identifiers, IP addresses
Location and traffic data
Audio and video recordings
Special categories of personal data such as biometric data or information about your health

3.2 under What Conditions Do We Process your Data

We treat your data confidentially and in accordance with the purposes set out in this Privacy Policy. We ensure transparent and proportionate processing. Justifications include, in particular, your consent, the performance of a contract or pre-contractual measures, and our legitimate interests, provided that your interests do not override them.

3.3 how You Can Withdraw your Consent

If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another legal basis. You can withdraw your consent at any time by sending an email to medin-bielbienne@szb-chb.ch. Data processing that has already taken place is not affected by this.

3.4 in What Cases Can We Share your Data with Third Parties

A. Principle

We may use the services of third parties or affiliated companies and commission them with the processing of your data. Categories of recipients include, in particular, accounting, fiduciary and auditing firms, consulting firms, IT service providers, payment service providers, and providers of tracking, conversion, and advertising services. We ensure that these third parties comply with data protection requirements and treat your personal data confidentially. Under certain circumstances, we may also be obliged to disclose your personal data to authorities.

B. Visiting our Social Media Channels

Our website may contain links to our social media channels. If you click on these, you will be redirected. The social media providers will learn that you are accessing from our website and may use data for their own purposes. We do not receive any knowledge of the content of the transmitted data or its use.

C. Transfer Abroad

Personal data may be transferred to companies abroad. These companies are obliged to protect data to the same extent. If the level of data protection does not correspond to that of Switzerland, we carry out a risk assessment and contractually ensure that the same protection is guaranteed, for example, by means of the standard contractual clauses of the EU Commission.

3.5 how Long Do We Store your Data

We store personal data only for as long as necessary to fulfill the respective purposes. Data collected during website visits is generally stored for twelve months; analysis and tracking data may be stored longer. Contract data is stored longer due to legal regulations, especially business communication, concluded contracts, and booking records for up to 10 years.

3.6 how We Protect your Data

We store your data securely and take appropriate measures to protect it from loss, access, misuse, or alteration. Contractual partners and employees are obliged to comply with data protection regulations. Within our website, we use the SSL procedure in conjunction with the highest encryption level supported by your browser.

3.7 What Rights Do You Have

Right of Access

You can request information about the data we store at any time. Please send your request with proof of identity to medin-bielbienne@szb-chb.ch. You also have the right to receive your data in a common format, provided the legal requirements are met. We may restrict or refuse access if legal obligations or legitimate interests prevent it.

Deletion and Rectification

You can request rectification or erasure, unless legal or contractual retention obligations prevent this.

Legal Recourse

You have the right to enforce your rights judicially or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner at https://www.edoeb.admin.ch.

3.8 Changes to the Privacy Policy

We may change this Privacy Policy at any time. The changes will be published on https://medin-biel-bienne.ch/.

4. Individual Data Processing Operations

4.1 Provision of the Website and Creation of Log Files

What Information Do We Receive and how Do We Use It

By visiting https://medin-biel-bienne.ch/, certain data is automatically stored on our servers or on servers of related services for purposes of system administration, statistics, backup, or tracking. This includes, among other things, the name of your internet service provider, IP address, browser version, operating system, date and time of access, the website from which you access the URL, and search terms used.

Legal Basis

Log files are stored to guarantee the functionality of the website and to ensure the security of our systems. This constitutes our legitimate interest.

Storage Duration and Objection

The data is only stored for as long as necessary to achieve the purpose and is deleted after the session ends. The storage of log files is absolutely necessary for operation. An objection is not possible.

4.2 Google AdSense

We use Google AdSense from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google AdSense uses cookies and web beacons to analyze website usage and display advertisements. Information is transferred to Google servers in the USA and stored there. Google may share this information with contractual partners, but will not combine your IP address with other data. You can deactivate the installation of cookies in your browser. Further information can be found at https://www.google.com/intl/de/policies/privacy/.

4.3 Google Ads

We use Google Ads, an online advertising service from Google LLC, to display ads in Google search results and on the Google advertising network.

4.4 Google Ads Conversion Tracking

We use Google Ads Conversion Tracking. After clicking on an ad, a cookie is set. This serves to create conversion statistics without personally identifying users. You can deactivate personalized advertising in the settings at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.5 HubSpot

We use HubSpot from HubSpot Inc. for inbound marketing, lead generation, email marketing, CRM, and forms. Data collected includes IP address, date and duration of visit, pages visited, browser and operating system, as well as data from forms such as name and email address. HubSpot uses cookies to analyze visitor behavior. HubSpot commits to complying with applicable data protection requirements.

4.6 LinkedIn Ads

We use advertising services from LinkedIn Ireland Unlimited Company. LinkedIn uses cookies and similar technologies to display interest-based ads. The information is anonymous to us, but is stored by LinkedIn and can be associated with your LinkedIn account if you are logged in.

4.7 MailChimp

For newsletters, we use MailChimp from The Rocket Science Group, LLC. Upon registration, the provided data and your email address are transferred to MailChimp. IP address and registration date are stored. Analyses are performed on a group basis. MailChimp Privacy Policy: https://mailchimp.com/legal/privacy.

4.8 Meta Ads

We use Meta Ads from Meta Platforms, Inc. Cookies may be set that enable website usage analysis and display personalized advertising based on user behavior. Privacy settings can be found in the Meta Privacy Policy: https://www.facebook.com/privacy/policy/.

4.9 Microsoft Advertising

We use Microsoft Advertising from Microsoft Corporation. Cookies and similar technologies are used to collect usage data and interactions with ads and to measure effectiveness.

4.10 Google Analytics

We use Google Analytics from Google LLC. Google Analytics uses cookies. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated, the IP address is truncated within the EU or EEA. You can prevent the storage of cookies in your browser and install the browser plugin at https://tools.google.com/dlpage/gaoptout.

4.11 Google Analytics Enhanced eCommerce

We use Enhanced eCommerce for detailed analyses of purchasing behavior. The explanations regarding Google Analytics apply. Opt out at https://tools.google.com/dlpage/gaoptout.

4.12 Google Call Conversion Tracking

We use Google Call Conversion Tracking to measure the effectiveness of certain ads. If calls are made via a Google ad, this can be recorded as a conversion. You can prevent participation by deactivating the corresponding cookie in your browser.

4.13 Google Cloud Trace

We use Google Cloud Trace to monitor and optimize the performance of our applications. Technical data, including IP address, may be transmitted to Google and stored there. Information: https://cloud.google.com/trace/docs and https://www.google.de/intl/de/policies/privacy/.

4.14 Google Tag Manager

We use Google Tag Manager to manage website tags. The service is cookie-less and does not process personal data itself, but it triggers tags that can collect data.

4.15 Google Tag Manager for WordPress

We use the Google Tag Manager for WordPress plugin to integrate Google Tag Manager into our WordPress website. This allows scripts to be activated automatically and data to be transmitted to Google.

4.16 HubSpot Analytics

We use HubSpot Analytics to analyze user behavior. Data such as IP address, location data, browser type, operating system, referrer URL, date, time, and duration of visit, as well as pages visited, are collected. HubSpot uses cookies to recognize visitors. You can deactivate cookies in your browser.

4.17 LinkedIn Insight Tag

We use the LinkedIn Insight Tag to collect information about visitors and measure the effectiveness of ads. Cookies are set and pseudonymized data such as URL, referrer, truncated IP address, device and browser properties, and timestamps are collected. Logged-in LinkedIn members can be attributed.

4.18 Microsoft Clarity

We use Microsoft Clarity to better understand user behavior by recording interactions such as clicks and scrolling. Clarity uses cookies and other technologies. The data is anonymized and serves to improve the user experience.

4.19 Calendly

We integrate Calendly for online appointment booking. When booking, personal data such as name, email address, and possibly phone number are processed. Privacy Policy: https://calendly.com/pages/privacy.

4.20 Google Customer Reviews

We use Google Customer Reviews to collect feedback. Upon participation, data, including IP address, is transmitted to Google. Information: https://www.google.de/intl/de/policies/privacy/.

4.21 Google My Business

We use Google My Business features to manage our presence in Google Search and Maps. Interactions such as reviews may transmit data to Google.

4.22 HubSpot Chat

We use HubSpot Chat for direct communication. Data collected includes name, email address, message content, IP address, location data, browser, operating system, and date and time. HubSpot may set cookies to facilitate communication.

4.23 Amazon S3

We use Amazon S3 to store and provide content. When loading S3 files, IP address and technical information may be transmitted to Amazon.

4.24 Google Cloud CDN

We use Google Cloud CDN for faster delivery of web content. Usage data, including IP address, may be transmitted to Google. Information: https://cloud.google.com/cdn/docs.

4.25 Google Cloud Storage

We use Google Cloud Storage for secure data storage in the cloud. Data is encrypted and stored in a dedicated area. Information: https://cloud.google.com/storage/docs/.

4.26 Google Fonts API

We use Google Fonts API to integrate fonts. Your browser establishes a connection to Google servers, which may transmit data such as IP address and browser information. You can block access to fonts.googleapis.com in your browser, but this may affect the display.

4.27 Google Maps

We use Google Maps. When accessed, data, especially IP address, is transmitted to Google. Google may process data for usage profiles. You have the right to object to the creation of these profiles.

4.28 HubSpot WordPress Plugin

We use the HubSpot WordPress Plugin to manage marketing and sales activities. Data collected includes name, email address, browsing behavior, IP address, location data, browser type, and operating system. Cookies may be set.

4.29 Vimeo

We embed videos from Vimeo. When accessed, the browser establishes a direct connection to Vimeo servers. Among other things, IP address and cookie information are transmitted.

4.30 YouTube

We embed YouTube videos. When playing, data is transferred to Google. If you are logged in to YouTube, YouTube can associate your browsing behavior with your profile. Log out beforehand to prevent this.

4.31 Google Site Kit

We use Google Site Kit for the integration and management of various Google services in WordPress. Data such as IP address, browser information, and visited subpages are transmitted to Google.

4.32 Microsoft 365

We use Microsoft 365 for email, document storage, collaboration, and Office applications. Data may be stored in data centers outside Switzerland. Microsoft implements security and data protection measures.

4.33 OneTrust

We use OneTrust for data protection and compliance management, especially cookie management. OneTrust sets cookies to store your preferences.

4.34 HubSpot CMS Hub

Our website may be operated with HubSpot CMS Hub. Technical and statistical data are collected to ensure performance and security. Cookies may be used for functions and personalization.

4.35 WordPress

Our website is based entirely or partially on WordPress. Data such as IP address, date, time, and browser information are collected, primarily for administrative purposes and smooth operation. Additional personal data may be collected when using comments or forms.

4.36 Google reCAPTCHA

We use Google reCAPTCHA to protect against abusive requests. Information such as IP address and behavior when filling out forms may be transmitted to Google. If IP anonymization is activated, the IP address will be truncated in the EU or EEA.

4.37 Google reCAPTCHA V2 for Contact Form 7

We use reCAPTCHA v2 to protect our online forms. The verification includes the transmission of your IP address and other data required for the service to Google. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other Google data.